Stay Ahead of the Curve
Actionable insights into the latest social media trends, backed by data and real-world analytics.
Actionable insights into the latest social media trends, backed by data and real-world analytics.
Social media users worldwide
Content consumed on mobile devices
Businesses use social media for marketing
Of users research products on social platforms
Discover what's driving engagement and shaping the future of social media
Artificial intelligence is revolutionizing how brands create, target, and optimize their social media content. Voice search and conversational AI are becoming essential tools.
Short-form video content continues to dominate social media feeds. Platforms like TikTok, Instagram Reels, and YouTube Shorts are setting new engagement records.
Advanced analytics and social listening tools are helping brands make more informed decisions about content strategy, posting times, and audience targeting.
With over 60% of social media usage happening on mobile devices, brands are prioritizing mobile-first design and conversational interfaces.
Real data driving social media strategies in 2025
2.96 billion monthly active users. Average session duration: 60 minutes. Best posting times: 1-3 PM.
2 billion monthly active users. 70% use the platform daily. 60% discover new products through the app.
1 billion monthly active users. 92% of users watch content daily. Average daily usage: 95 minutes.
900 million members. 61% use the platform monthly. B2B audiences are 2x more engaged.
What industry leaders are saying about social media trends
"Brands that adapt to authentic, community-driven content see 40% higher engagement rates. The era of overly polished content is fading."
- Sarah Chen, Digital Marketing Director
"Moving beyond vanity metrics, brands are focusing on meaningful interactions that drive actual business outcomes and customer loyalty."
- Michael Rodriguez, Social Media StrategistGet actionable insights and data-driven strategies to maximize your social media impact